Mobile Content Delivery Solutions

Macalla has an extensive track record in delivering interactive and notification-based
multi-channel/device solutions to a range of vertical markets.

Macalla's Content Delivery Solutions deliver wired and wireless application interactivity and personalised, proactive notification and content delivery services. These solutions are typically deployed by enterprises and distributors of content seeking to maximise return on content assets, drive productivity and efficiencies, and improve customer satisfaction. Solutions can deliver business value in a number of ways, for example by boosting revenue from content consumption, mobilising the workforce, reducing call-centre activity, creating cross- and up-selling opportunities and supporting focussed marketing activities.

Solution features include:

Rapid application development and deployment

Automated content sourcing and acquisition

Multi-format content management - Text to Rich-media

Authentication and Authorisation

Subscriber and subscription management

Content Filtering and Personalisation

Content rendering to device capabilities

Proactive notification and content delivery

Billing, reporting and statistics

Integration with payment and delivery infrastructure


Overview of the Macalla's Mobile Content Delivery solutions including:


 
- Multi-channel Push Platform
- Notifi
- SMS interactive Services Platform
- Multi-Device Platform/Studio


Multi-channel Push Platform (MPP)

The Macalla Multi-channel Push Platform (MPP) is the catalyst for accelerating premium content consumption. It allows content owners and distributors to exploit untapped revenue sources by quickly implementing 'personalised' notification-based multi-channel content delivery services. Services can range from basic informational alerts and notifications through rich multi-media content delivery. Actionable notifications can be used to enable downloads, redirection or interactive responses.

Notifi

Notifi provides instant next-generation notification and content delivery services for existing websites. Notifi incorporates the key elements of MPP, but can be deployed to facilitate one click, in-context subscription to content and notification services on existing websites with minimal impact on existing infrastructure.

SMS Interactive Services Platform (SISP)

SISP facilitates the rapid creation of sophisticated, multi-stage, informational and interactive services based on SMS. Services can include Product Promotion, Branding, Direct Marketing, Advertising, Voting and Entertainment.

Macalla Multi-Device Platform (MDP)

The Macalla Multi-Device Platform™ is a comprehensive development and runtime environment, which facilitates rapid creation, deployment and ongoing management of applications that require delivery and interaction across multiple digital channels and devices.

Mobile Studio IDE

Macalla Studio™ is an integrated design and development environment that facilitates rapid development and deployment of applications where the requirements are for multi-channel, multi-device and multi-language delivery.